When to Use This Message
Request a Deposit Upfront when:
- You're starting a new project and want partial payment before beginning work.
- Your standard process requires a deposit to confirm commitment from new clients.
- You want to reduce risk on larger projects with significant time investment.
- A client has agreed to the project and it's time to formalize the financial first step.
Message Writing Tips
- State the Deposit Amount or Percentage: Be specific — whether it's a flat fee or a percentage of the total project cost.
- Explain What It Secures: Clarify that the deposit confirms the project start date and reserves your availability.
- Provide Clear Payment Instructions: Include how and where to pay, and by what date, to avoid delays in getting started.
- Reference the Remaining Balance: Briefly note how and when the remaining amount will be due, so the full payment structure is clear upfront.
Frequently Asked Questions
Is it normal to ask for a deposit before starting freelance work?
Yes, it's a common and reasonable practice, especially for new clients or larger projects — most clients expect it.
What percentage deposit is typical?
It varies by industry, but 25–50% upfront is common for freelance projects, with the balance due on completion or in installments.
What if a client refuses to pay a deposit?
This is a judgment call — for new or unproven relationships, it's reasonable to hold firm, as the deposit also protects your time.