When to Use This Message
Send a Client Check-in Message when:
- It's been a while since you last heard from a client and you want to maintain the relationship.
- A project has paused and you want to confirm it's still moving forward.
- You're between projects and want to stay top of mind for future work.
- You want to proactively ask if the client needs anything before they have to ask you.
Message Writing Tips
- Reference Shared History: Mention the last project or conversation you had to show this is a genuine check-in, not a cold pitch.
- Keep It Low-Pressure: A check-in should feel friendly, not like a sales pitch — leave room for a simple 'all good, thanks' reply.
- Ask an Open Question: Instead of just 'how are things,' ask something specific they can easily respond to, like upcoming needs or timelines.
- Mention Availability If Relevant: If you have capacity for new work, a brief mention is fine — but keep the focus on the relationship, not the pitch.
Frequently Asked Questions
How often should I check in with past clients?
Every few months is common for clients you'd like to work with again — frequent enough to stay visible, not so often it feels pushy.
What if the client hasn't responded to my last few messages?
A friendly, low-pressure check-in is a good way to re-open contact without referencing the lack of response directly.
Should I check in even if I don't have new availability?
Yes — maintaining the relationship has value beyond immediate work, and it keeps you in mind for when their needs change.