When to Use This Message
Send a Sales Follow-up when:
- You've had an initial conversation or sent a proposal and want to check in.
- A prospect expressed interest but hasn't taken the next step yet.
- Some time has passed since your last contact and you want to keep the conversation moving.
- You want to provide additional value or information that might move the deal forward.
Message Writing Tips
- Reference the Last Interaction: Briefly remind them where things left off, so the follow-up feels connected, not random.
- Add Something New: Rather than just 'checking in,' include a useful update, resource, or insight to give them a reason to respond.
- Ask a Specific Question: A pointed question (about timeline, decision process, or remaining concerns) is easier to answer than an open-ended check-in.
- Keep the Tone Helpful, Not Pushy: Frame the follow-up around helping them decide, not just moving your pipeline forward.
Frequently Asked Questions
How often should I follow up with a sales prospect?
This depends on your sales cycle, but spacing follow-ups a few days to a week apart, each adding new value, tends to work better than frequent generic check-ins.
What if the prospect says they're 'still thinking about it'?
Ask a specific question about what's left to decide or who else needs to be involved — this often surfaces the real blocker.
When should I stop following up?
After several attempts with no response, consider a break-up email rather than continuing indefinitely with the same approach.