When to Use This Message
Send a Demo Request when:
- A prospect has shown interest and you want to schedule a product walkthrough.
- You're proactively reaching out to offer a demo to a qualified lead.
- A prospect asked for more information and a demo is the natural next step.
- You want to propose specific times to make scheduling easy.
Message Writing Tips
- State What the Demo Will Cover: Briefly outline what they'll see, tailored to their likely interests or use case.
- Suggest Specific Times: Offering 2–3 time options speeds up scheduling compared to an open-ended request.
- Mention the Time Commitment: Let them know roughly how long the demo will take, so they can plan accordingly.
- Ask Who Else Should Join: If other stakeholders would benefit from attending, suggest including them from the start.
Frequently Asked Questions
How long should a typical demo request message be?
Short — a few sentences stating the value of the demo and proposing times is usually enough to get a response.
What if the prospect doesn't respond to the demo request?
A polite follow-up after a few days is reasonable — consider offering an asynchronous option (a recorded demo) if live scheduling isn't working.
Should I ask qualifying questions before offering a demo?
It depends on your sales process — for warm leads, jumping straight to scheduling often works well; for colder leads, a quick qualifying question first can save everyone time.